As a young vegan, I used to buy frosting from the store and just dip Ritz crackers in it. In recent years, I’ve cleaned up my diet quite a bit… But frosting still has a special place in my heart. And it’s amazing that most people don’t realize how often it’s vegan.
Some of the best vegan frosting products are from Betty Crocker, Duncan Hines, Miss Jones, Pillsbury, and Simple Mills. Note that some of these brands also make non-vegan frostings that contain ingredients like cream.
For this blog post, I’ll review the vegan frosting products from each brand. I’ll answer some overall questions about what ingredients and kinds of pie crusts to look for.
Vegan Frosting Options
Let’s start by taking a quick visual tour of vegan frosting options available in stores. Then we can dig deeper into “how to check if a frosting is vegan”.
1. Is Betty Crocker Frosting Vegan?
About 68% of Betty Crocker frosting products are vegan. Specifically, 13 are vegan and 6 are not. There is no simple delineation of which Betty Crocker frostings are vegan. It just depends on the individual flavor.
Here is the full breakdown of which flavors of Betty Crocker frosting are vegan:
Frosting | Is It Vegan? |
Rich & Creamy Frosting: Cherry | Vegan |
Rich & Creamy Frosting: Chocolate | No (Contains Milk) |
Rich & Creamy Frosting: Coconut Pecan | No (Contains Milk, Egg) |
Rich & Creamy Frosting: Cream Cheese | No (Contains Milk) |
Rich & Creamy Frosting: Creamy White | Vegan |
Rich & Creamy Frosting: Dark Chocolate | Vegan |
Rich & Creamy Frosting: Lemon | Vegan |
Rich & Creamy Frosting: Milk Chocolate | Vegan |
Rich & Creamy Frosting: Rainbow Chip | No (Contains Milk) |
Rich & Creamy Frosting: Vanilla | Vegan |
Whipped Frosting: Butter Cream | Vegan |
Whipped Frosting: Chocolate | No (Contains Milk) |
Whipped Frosting: Cream Cheese | Vegan |
Whipped Frosting: Fluffy White | Vegan |
Whipped Frosting: Milk Chocolate | No (Contains Milk) |
Whipped Frosting: Strawberry Mist | Vegan |
Whipped Frosting: Vanilla | Vegan |
Whipped Frosting: Whipped Cream | Vegan |
Hershey’s Milk Chocolate Frosting | Vegan |
2. Is Duncan Hines Frosting Vegan?
About 71% of Duncan Hines frosting products are vegan. Specifically, 10 are vegan and 4 are not. The four non-vegan flavors are Creamy Chocolate Buttercream, Creamy Strawberries ‘N Cream, Creamy Milk Chocolate, and Cream Cheese Whipped Frosting.
Here is the full breakdown of which Duncan Hines frosting products are vegan:
Frosting | Is it Vegan? |
Creamy Dark Chocolate Fudge | Vegan |
Creamy Cream Cheese | Vegan |
Creamy Vanilla | Vegan |
Creamy Lemon Supreme | Vegan |
Creamy Chocolate Buttercream | No (Contains Milk) |
Creamy Buttercream | Vegan |
Creamy Strawberries ‘N Cream | No (Contains Milk) |
Creamy Chocolate | Vegan |
Creamy Coconut Pecan | Vegan |
Creamy Milk Chocolate | No (Contains Milk) |
Whipped Frosting: Vanilla | Vegan |
Whipped Frosting: Chocolate | Vegan |
Whipped Frosting: Cream Cheese | No (Contains Milk) |
Whipped Frosting: Fluffy White | Vegan |
3. Is Miss Jones Frosting Vegan?
Miss Jones frosting is confirmed vegan. All five flavors are 100% plant-based, containing no dairy, egg, gelatin, or other animal ingredients.
Here are the exact products I was able to check:
Frosting | Is It Vegan? |
Miss Jones Vanilla Frosting | Vegan |
Miss Jones Chocolate Frosting | Vegan |
Miss Jones Cream Cheese Frosting | Vegan |
Miss Jones Confetti Pop Frosting | Vegan |
Miss Jones Peppermint Frosting | Vegan |
4. Is Pillsbury Frosting Vegan?
About 58% of Pillsbury frosting products are vegan. Specifically, 28 are vegan and 20 are not vegan due to containing confectioner’s glaze. All flavors of Pillsbury Creamy Supreme, Fluffy Frost, and sugar-free frosting are vegan. Some flavors of Funfetti are vegan, but most are not.
Pillsbury has a ton of frosting products—more than any other brand I checked—so I’ve split them into separate tables by product line.
Here is the breakdown for Pillsbury Creamy Supreme Frosting:
Frosting | Is It Vegan? |
Creamy Supreme Buttercream Flavored Frosting | Vegan |
Creamy Supreme Chocolate Frosting | Vegan |
Creamy Supreme Chocolate Fudge Flavored Frosting | Vegan |
Creamy Supreme Chocolate Hazelnut Flavored Frosting | Vegan |
Creamy Supreme Coconut Pecan Flavored Frosting | Vegan |
Creamy Supreme Cream Cheese Flavored Frosting | Vegan |
Creamy Supreme Dark Chocolate Flavored Frosting | Vegan |
Creamy Supreme Lemon Flavored Frosting | Vegan |
Creamy Supreme Milk Chocolate Frosting | Vegan |
Creamy Supreme Strawberry Flavored Frosting | Vegan |
Creamy Supreme Vanilla Flavored Frosting | Vegan |
Creamy Supreme White Frosting | Vegan |
Creamy Supreme Salted Caramel Flavored Frosting | Vegan |
Creamy Supreme Cinnamon Bun Flavored Frosting | Vegan |
Creamy Supreme Peppermint Flavored Frosting | Vegan |
Here is the breakdown for Pillsbury Funfetti Frosting:
Frosting | Is It Vegan? |
Funfetti Aqua Blue Vanilla Flavored Frosting | No (Confectioner’s Glaze) |
Funfetti Bold Purple Vanilla Flavored Frosting | No (Confectioner’s Glaze) |
Confetti Funfetti Chocolate Fudge Flavored Frosting | No (Confectioner’s Glaze) |
Confetti Funfetti Vanilla Flavored Frosting | No (Confectioner’s Glaze) |
Funfetti Hot Pink Vanilla Flavored Frosting | Vegan |
Funfetti Neon Yellow Flavored Vanilla | No (Confectioner’s Glaze) |
Funfetti Orange All Star Vanilla Flavored Frosting | No (Confectioner’s Glaze) |
Funfetti Radiant Red Vanilla Flavored Frosting | No (Confectioner’s Glaze) |
Funfetti Vanilla Flavored Frosting | Vegan |
Funfetti Vibrant Green Vanilla Flavored Frosting | No (Confectioner’s Glaze) |
Funfetti Galaxy Space Blue Frosting | No (Confectioner’s Glaze) |
Funfetti Unicorn Vanilla Frosting | No (Confectioner’s Glaze) |
Funfetti Llama Vanilla Flavored Frosting | No (Confectioner’s Glaze) |
Funfetti Mermaid Strawberry Flavored Frosting | No (Confectioner’s Glaze) |
Funfetti Vanilla Frosting with OREO Cookie Pieces | Vegan |
Funfetti Halloween Vanilla Flavored Frosting | No (Confectioner’s Glaze) |
Funfetti Holiday Vanilla Flavored Frosting | No (Confectioner’s Glaze) |
Funfetti Spring Vanilla Flavored Frosting | No (Confectioner’s Glaze) |
Funfetti Stars & Stripes Vanilla Flavored Frosting | No (Confectioner’s Glaze) |
Funfetti Valentine’s Vanilla Flavored Frosting | No (Confectioner’s Glaze) |
Funfetti Holiday Red Vanilla Flavored Frosting | No (Confectioner’s Glaze) |
Funfetti Slime Frosting | Vegan |
Funfetti Winter Blue Vanilla Flavored Frosting | No (Confectioner’s Glaze) |
Here is the breakdown for Pillsbury Fluffy Frost:
Frosting | Is It Vegan? |
Fluffy Frost: Funfetti Vanilla Marshmallow Flavored Fluffy Frosting | Vegan |
Fluffy Frost: Vanilla Marshmallow Flavored Fluffy Frosting | Vegan |
Here is the breakdown for Pillsbury Sugar-Free Frosting:
Frosting | Is It Vegan? |
Creamy Supreme Sugar-Free: Chocolate Fudge Flavored Frosting | Vegan |
Creamy Supreme Sugar-Free: Vanilla Flavored Frosting | Vegan |
Here is the breakdown for Pillsbury Filled Pastry Bags:
Frosting | Is It Vegan? |
Filled Pastry Bag: Chocolate Fudge Flavored Frosting | Vegan |
Filled Pastry Bag: Cream Cheese Flavored Frosting | Vegan |
Filled Pastry Bag: Vanilla Flavored Frosting | Vegan |
Filled Pastry Bag: Halloween Funfetti Frosting | Vegan |
Funfetti Filled Pastry Bag: Holiday Frosting | No (Confectioner’s Glaze) |
Funfetti Filled Pastry Bag: Vanilla Frosting | Vegan |
5. Is Simple Mills Frosting Vegan?
Simple Mills frosting is confirmed vegan. Both the vanilla and the chocolate flavor are 100% plant-based, containing no dairy, egg, gelatin, or other animal ingredients.
Again, here are the exact products I was able to check:
Frosting | Is It Vegan? |
Simple MIlls: Vanilla Frosting | Vegan |
Simple MIlls: Chocolate Frosting | Vegan |
So Is Store-Bought Frosting Vegan?
My study showed that most store-bought frosting is vegan. Out of 88 frosting products checked, 58 products (66%) were vegan. The most common animal ingredients found were dairy and confectioner’s glaze (in Funfetti frosting). One frosting product also contained egg.
These results would probably surprise a lot of people! In fact, while doing some preliminary research for this post, I found a blog post that specifically said most store-bought frosting contains butter. However, that is decisively not true. And I’ll prove it!
Does Frosting Have Dairy?
Most store-bought frosting does not contain dairy. Out of 88 frosting products I checked, only 10 products (11%) contained dairy ingredients. Usually, the specific dairy ingredients were nonfat dry milk or cream.
This was a very interesting result because most people assume that frosting contains butter. But while it is common for homemade frosting to contain butter, it is not common at all for store-bought frosting to have butter.
There are even multiple examples I found of store-bought frosting products with flavor names like “Milk Chocolate” and “Butter Cream” that are actually dairy-free and vegan (!).
In fact, the following frostings are all (surprisingly) vegan and dairy-free, despite their names:
- Betty Crocker Rich & Creamy Frosting: Milk Chocolate
- Betty Crocker Whipped Frosting: Butter Cream
- Betty Crocker Whipped Frosting: Cream Cheese
- Betty Crocker Whipped Frosting: Whipped Cream
- Duncan Hines Creamy Cream Cheese Frosting
- Duncan Hines Creamy Buttercream Frosting
- Miss Jones Cream Cheese Frosting
- Pillsbury Creamy Supreme Buttercream Flavored Frosting
- Pillsbury Creamy Supreme Cream Cheese Flavored Frosting
- Pillsbury Creamy Supreme Milk Chocolate Frosting
Note: I’m not saying that all “Milk Chocolate” or “Buttercream” frostings are vegan. Certainly, a few of them actually do contain dairy. Check the full tables below for details.
Does Frosting Have Eggs?
Store-bought frosting rarely contains eggs. Out of 88 frosting products I checked, only 1 contained eggs: Betty Crocker’s Coconut Pecan Rich & Creamy Frosting. It is much more common for frosting to contain dairy or the insect-based “confectioner’s glaze,” rather than eggs.
Does Frosting Have Gelatin?
Store-bought frosting does not typically contain gelatin. Out of 88 frosting products I checked, none contained gelatin.
What Is Confectioner’s Glaze?
The animal ingredient that showed up a lot more than expected in my research was confectioner’s glaze. This ingredient is sometimes called “shellac” or “lac resin” instead. It’s actually a product made by lac beetles. So it’s an insect product.
Confectioner’s glaze is typically used as a coating on pills or candies. And unfortunately, it’s found on the “Candy Bits” in many of the Pillsbury Funfetti flavors. Note that not all Funfetti flavors have confectioner’s glaze—but most do. See the full list below.
“Gray-Area” Ingredients in Frosting
Personally, I only really worry about the dairy, eggs, and confectioner’s glaze in frosting as a vegan. However, some vegans have a more strict view than I do. So I wanted to address some of the “iffy” ingredients found in frosting, too:
- Sugar: Non-organic cane sugar is often filtered through animal bone char to make it whiter. We don’t know from ingredient labels whether the sugar in a particular brand of frosting was filtered with bone char or not. If this concerns you, choose Miss Jones or Simple Mills frosting. Miss Jones is confirmed vegan by the company, and Simple Mills uses organic sugar.
- Palm Oil: Palm oil doesn’t contain animal ingredients, but it is sometimes harvested in an unsustainable way, destroying the habitat of orangutans and other animals. However, it seems that efforts like the Roundtable on Sustainable Palm Oil (RSPO) have made significant progress in this area in recent years.
- Artificial Colors: These are made from petroleum, not animals. However, due to ongoing safety concerns, artificial color dyes are still being tested on animals on an ongoing basis. I wrote more about this in my blog posts on Red 40, Red 3, Yellow 5, Yellow 6, Blue 1, and Blue 2.
And if you wanted to get even pickier, you’ll also find ingredients like mono- and diglycerides, which the Vegetarian Resource Group (VRG) reports as being “Typically Vegan” (but not always).
My view with all these ingredients is that boycotting them will not do much to help the animals, but it will make veganism much harder. So my advice for new vegans is to just focus on the main ingredients that we know are animal based. Cut those out, and call it good.
If you want to do more for animals after cutting out the main animal ingredients, then I recommend donating or volunteering with a vegan org such as Vegan Outreach. That will make a bigger impact than obsessing over tiny ingredients that are only possibly tied to animals.
For a longer explanation of my view on this issue, see my blog post on why I don’t worry about the vitamin D3 in cereal.
How Can Frosting Be Vegan?
Some people are confused about what vegan frosting would contain. If not butter, then what makes it so creamy and good?
Store-bought vegan frosting is typically made primarily of sugar, palm oil, and corn syrup. Homemade vegan frosting is often made with sugar and vegan butter, margarine, or vegetable oil.
Really, frosting is mainly going to be sugar and fat. And the majority of the calories usually come from the sugar, rather than the fat. So really, the top ingredient in most frosting is sugar or some form of sweetener.
More Guides to Vegan Brands
If you’d like some food ideas to help you on your vegan journey, here are links to some of my Vegan Food Brand Guides:
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